Free delivery 24/48H for orders over €60

«Tanned skin is chic», declared Coco Chanel in 1923, on his return from Saint-Tropez. She reversed the aristocratic use that imposed on women a white skin. She launched the trend of having a tanned skin by being photographed by
photographers around the world with her “golden” skin.

«And how to blame her» comments Carlotta Niccolo, director of BTAN, the company she founded in 2010 and that has already tanned over 5000 people. «Sun is life, energy, improves mood and removes stress. Tan makes people look healthier, and more attractive». But UV rays are also harmful to the skin. Prolonged exposure to sunlight and tanning beds is the primary cause of skin aging and can also cause erythema and melanomas.

This is where the idea of Il Sole Spray comes from. With BTAN you can be tanned all year round, without contraindications.

Carlotta Niccolo, forty-year-old entrepreneur, born in Biella and graduated in Law is the founder of Btan, the first Italian brand specialized in spray tanning.

Carlotta began her professional activity in a law firm, but she realized that this was not her path. «Those that make me feel better» she says, «is to help people feel comfortable with their body and with themselves. But I wanted to find something different and, at the same time, natural that was able to enhance the uniqueness of each person».

Carlotta undertook a training and work project that led her to venture into the world of fashion and wellness. She flied to the United States, where she had an intuition that allows her to combine her vocation with an entrepreneurial idea.

«What’s more natural than a nice tan to feel at your best?» Carlotta asks herself while sunbathing. At that precise moment two girls dressed as a policeman approached her. «Why do you waste time sunbathing?» asks her one of the two, «Do you want to age early?» warns the other. Then they laugh and give her a flyer of a spray tanning salon.

In that precise moment, Carlotta realized that she had identified what she was looking for: a beautiful tanned skin all year round, without contraindications. She attended an Academy to become a Professional Spray Tan Artist, as well as several master classes in Los Angeles (California) – the home of the star system – to better understand the secrets of spray tanning.

Back in Italy, in 2010 she founded BTAN in search of the magic formula that allows people to tan in a simple and natural way, with the desired intensity, in a uniform way, without stains or halos.

Thanks to the help of experts in the field, she studied a mix of natural ingredients and creates theBTAN formula that declines into self tanning products able to meet the needs of its clients.

«I like to see people looking satisfied for the result achieved in such a short time» says Carlotta. Now she alternates her entrepreneurial commitment with back-stages in the world of fashion and entertainment and personally follows the training of Btan Spray Tan Artists. Btan Professional Spray Tan Artist carry out the professional mobile spray tanning service in the province of Milano, Lecco, Varese, Como, Voghera, Pavia and Biella

Carlotta proudly says that one of the best aspects of her job is to “illuminate” the wedding day. Brides, grooms and guests assume a radiant appearance in one of the most important moments of life. Brides, grooms and guests look radiant in one of the most important moments in life.

«Beauty is not all that matters» concludes Carlotta, «people must find in themselves the securities to face life. But as a good make-up, or a beautiful dress make you feel better, the same happens with a glow, golden and tanned skin.».


Sunlight has many benefits on the body: sun is life, energy, helps to sleep better, improves our mood and removes stress.

However, the sun’s rays can also be very harmful to our skin, they are in fact the primary cause of skin aging and melanomas.

Tan makes people look slimmer, healthier and generally more attractive. Thanks to our organic self-tanners you can be tanned without aging your skin.

How TO GET tan the perfect

Lots of tips for a perfect tan and the answers to all your questions.
Get a flawless finish, from prep to PERFECT GLOW.